Truth or Just Good Marketing

High quality products and craftsmanship, custom design services, have you heard these words before? Perhaps in numerous trade publication ads and websites in the animal care equipment industry? If all these claims are equally true, then how can you as the consumer, make a decision? I guess it all comes down to price. I mean if everyone offers top quality, innovative free design services then it’s safe to go with the cheapest manufacturer, right?  We have all heard the phrase, and likely experienced it as well, “you get what you pay for”.


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